Overset
A Brand in Motion.
Swanhaus created the identity and customer-facing world for Overset, a new racket-sport accessories brand designed to bring a more distinctive point of view to a highly functional category. From naming and visual identity to product design, digital, and launch expression, every element was developed to make the brand feel ownable, recognizable, and culturally relevant.
Drawing from the rituals, destinations, surfaces, and style codes of tennis, pickleball, and padel, we built a cohesive system that could move seamlessly between on-court performance and off-court culture. The result was a flexible brand world spanning product, ecommerce, content, and communications.
We brought Overset’s identity to life through a dynamic digital experience, translating the brand’s visual language into movement, product storytelling, and a distinctive ecommerce world. From the homepage to product pages, every detail was designed to carry the same point of view from court to screen.
